The Online Presence Guy's Blog

Welcome and thank you for stopping by. On this blog, you will find posts primarily focussed on small business owners and freelancers around the world. These include business-related advice, experience and tips, social media hints, tips and news and website and SEO articles. Please do join the newsletter if you find value in these posts to be updated of new posts.

Introducing Grumpy Git's Road Trip - Vanlife UK

An introduction to my alter ego, Grumpy Git and his plans for travelling to 30 countries in the UK and Europe.

Elton Cilliers

Sep 5, 20213 min read

How does a social media algorithm work?

Wondering how social media algorithms work? It's a question people have asked since the advent of social media. Here are some knowns.

Elton Cilliers

May 6, 202111 min read

What is an Instagram follow loop?

What is an Instagram follow loop or engagement pod and what are the benefits and drawbacks of being involved in them.

Elton Cilliers

May 5, 20215 min read

Why aren't my TikTok videos doing well on Instagram?

Are you a TikTok video creator? Do you share your TikTok videos to other platforms? Seeing a reduction in reach? Read this blog!

Elton Cilliers

Apr 27, 20212 min read

Social Media Mistakes - Cold Pitching

Cold pitching, the art of sending someone a sales pitch that is a total stranger to you, is not setting you up for long term success.

Elton Cilliers

Apr 16, 20213 min read

Is buying followers on Instagram legal?

Social media mistakes - Buying Followers. Do not be lured by the temptation of buying fake followers and engagement.

Elton Cilliers

Apr 9, 20213 min read

About The Online Presence Guy

Wondering if The Online Presence Guy is qualified to help you on the road to small business success? Wonder no more!

Elton Cilliers

Apr 5, 202112 min read

How many hashtags should I use on Instagram?

Follow my blog on Bloglovin New to using Instagram for your business? Not entirely sure what hashtags are? Not sure how many hashtags to...

Elton Cilliers

Mar 12, 20214 min read

The Online Presence Guy YouTube Channel

Over the last few weeks, I've been undergoing a little bit of a rebrand. And have decided to trade as The Online Presence Guy. With this...

Elton Cilliers

Mar 5, 20215 min read

Top 8 FREE stock image websites

Why on earth would a photographer create a blog post about the best places to get FREE stock images from?! The truth of the matter is,...

Elton Cilliers

Feb 20, 20214 min read

Is using Link.tree bad for SEO?

Is using link.tree bad for SEO? Unfortunately, it is. It isn't so much that it's bad for SEO, it's that it's not ideal for SEO. Let me...

Elton Cilliers

Feb 19, 20214 min read

Why vanity metrics should be avoided

In this blog post, I'll explore why vanity metrics are a complete waste of your time and efforts when starting and running your small...

Elton Cilliers

Feb 12, 20216 min read

Top 9 common mistakes on Instagram

In this post I'll explore 9 common mistakes I notice small business owners making on Instagram. Remember, as a small business owner your...

Elton Cilliers

Feb 5, 20219 min read

100 Social media questions to encourage engagement

100 Social Media questions to get your audience engaged on your content. Get 200 if you join my newsletter.

Elton Cilliers

Jan 30, 20215 min read

How do I identify my ideal client?

Identifying your ideal client profile is crucial in streamlining your marketing strategy. In this post, we explore why it's so important!

Elton Cilliers

Jan 15, 20214 min read

5 Jobs You Should Hire A Copywriter For

Guest blog by Concetta Cassidy providing 5 reasons why you should hire a copywriter for your business.

Elton Cilliers

Jan 1, 20214 min read

What are virtual photoshoots?

What are virtual photoshoots and what do you need to undertake one? What kind of quality can you expect?

Elton Cilliers

Dec 24, 20205 min read

Small Business Support Squad - Facebook Group

The Small Business Support Squad Facebook Group. A group for freelancers by freelancers. Get help and support with your startup.

Elton Cilliers

Dec 23, 20206 min read

What is the best time to post to Instagram?

In truth, whilst you will find many articles and blog posts that suggest the best times to post, these are simply guidelines and are...

Elton Cilliers

Dec 18, 20203 min read

How often should I post to Instagram? - 2021

How often should I post to Instagram? A question I've been asked and see asked on a regular basis. This blog post exists to answer this.

Elton Cilliers

Dec 7, 20205 min read